Amazon chooses when Amazon Lightning Deals will launch and how long the promotion for a product will be active (4 hours or 12 hours). While there are many positives, Amazon Lightning Deals have several disadvantages that you must understand if you want to get the most out of this promotion.ġ. In the case of Amazon Lightning Deals, you also get increased traffic to a product listing, attract new customers who don’t know about your brand, and improve product rankings, which positively impacts future organic sales. Sales growth is always the expected result from any promotion a seller uses.
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